Live launches, audience and behavior data
Launch Platform
A dedicated experience for launches and live classes streamed through YouTube.
Freelance project · public demo unavailable
Context
The company needed more control over launches, classes and audience relationships than the standard YouTube experience could provide.
Problem
Video, chat, presence, comments and metrics were separated, making moderation and commercial or educational analysis harder.
Solution
Built a dedicated platform with launch registration, participant identification, moderated chat, online user tracking and analytics for presence, interaction and behavior.
Impact
The project creates a consolidated view of each live audience and its outcomes, supporting better experience management and commercial or educational decisions.
My contribution
I shaped the product experience and monitoring flows, connecting YouTube video to a dedicated interaction, moderation and data layer.